Are you interested in knowing how to make content that
attracts up to hundreds of thousands of viewers?
A couple of years ago I was watching this show called
"Breaking Bad", and let me tell you it was AWESOME.
The acting, direction, storytelling all exemplified true art.
I would binge-watch it (a habit I have dropped since, as it is
not recommended for serious entrepreneurs!), because it was interesting,
creative, smart and never repetitive like many of the shows nowadays.
But, like every awesome show it didn't start off with the
following it had from day one. It gained momentum over a period of time and
eventually because the show had certain fine aspects to it, it started getting
more and more viewers and eventually turned into something of a cultural
phenomena.
The truth is that our job as online entrepreneurs is to
build an audience (very similar to a TV show) and keep the audience interested
in what we have to offer.
What is your all time favorite TV show or movie? Can you
think of what they did to keep you hooked as a viewer?
Many people struggle to build an audience AKA lasting traffic
and get any friction going because they don't have certain aspects of their
content game in place. Content, no matter what form it is in, be it videos,
blog posts, social media posts, is what will get you a following in your online
business.
It is your means of educating, connecting and entertaining your
audience.
That is why I have built this program to help enlighten you on
these important factors and ensure that your content is in top form, to ensure
your content is traffic worthy.
This is something you could use a checklist before and after you
decide to create a piece of content, whether it be a blog post, article, video,
podcast or anything else.
So what you waiting for? Lets get started!
#1 Create Something Worth Sharing
Despite one of the more common sayings in the recent day and age
being "write content for readers and not search engines" I find it
very surprising by the number of content creators I have worked with,
who are immensely consumed with just writing keyword dense
content!
I understand it is important to keep in mind the optimization of
your content, but that comes later. Your first priority must always be to
create something that creates high levels of emotion in your readers, whether
it be:
- happiness
- awe
- laughter
- anger
- surprise
because that is the kind of content that get's shared the most.
The more emotion you create while helping your audience, the
more likely it is that your information is going to get shared!
And that's when your content goes viral. Rather than spending
hours of strenuous effort in trying to create content that is aimed at the ever
changing algorithms of search engines make sure your content is helpful to your
audience, while creating emotion.
If you have trouble doing this, go to websites like Buzzsumo or
Feedly and find out what are some of the viral pieces of content in your niche. Once
you have an idea of what the topics that are most likely to go viral are,
create your own content on the topic.
WARNING: Do NOT re-use someone else's content, unless you
want to get a bad rep in your niche.
Two more thing you need to remember:
- Not every piece
of content you will ever make will go viral
- Truly viral
content does not go viral overnight, it takes time, sometimes even several
months!
No comments:
Post a Comment